How we verify revenue and traffic

Ad revenue: Adsterra sites

Most listed sites earn ad revenue through the Adsterra publisher network. The revenue figures shown on each listing are taken directly from the Adsterra dashboard, which reports in USD. The period covered is stated on the listing (for example, "monthly ad revenue" shows each calendar month).

Revenue comes from impressions served to visitors. It fluctuates with traffic volume, visitor geography (US and UK impressions pay more than most other countries), ad format, and seasonal advertiser demand. A site that earned $4 one month may earn $1 the next.

Ad revenue: AdSense sites

Three of the currently listed sites use Google AdSense instead of Adsterra. For these sites, we show only gross AdSense totals for a stated date range. Google allows publishers to share gross earnings, so that is what we publish; we do not post other AdSense metrics. Buyers can verify the figures through a live screen-share of the AdSense dashboard.

Currency

Adsterra figures are in US dollars (USD). Adsterra reports natively in USD. AdSense totals are shown in the currency of the AdSense account, which is labeled on each AdSense listing.

Search traffic

The "search visits" metric on each listing comes from server access logs (nginx). We count requests that arrived with a search-engine referrer (Google, Bing, Yahoo, DuckDuckGo and others) and a response status of 200.

This is a lower bound, not a precise total. The reasons:

• Visits served entirely from the Cloudflare CDN cache without hitting the origin server are not logged.
• Some browsers strip or shorten the referrer header, so a real search visit may appear as a direct visit.
• We filter out known bot traffic based on user-agent patterns.
• Since 10 October 2026, we also filter out a known fake Google-referrer pattern that was inflating search-visit counts on some sites.

Where a site is connected to Google Search Console or Bing Webmaster Tools, we can share that data with a buyer as well. Search Console click counts are typically higher than our server-log counts because Search Console records every click, including those served from CDN cache.

Partial months

If the current month is not yet complete, charts show the partial figure with a label. We do not annualize or extrapolate partial-month data.

What verification looks like for a buyer

Before you commit to a purchase, you can request:

• A live screen-share of the Adsterra or AdSense dashboard.
• Server log excerpts for the traffic period in question.
• Google Search Console or Bing Webmaster Tools data where available.

We encourage every buyer to verify before completing the escrow payment. If the figures cannot be verified to your satisfaction, do not proceed.

What we do not guarantee

Historical revenue and traffic figures do not predict future performance. After a sale, revenue depends on the new owner's ad network, ad placement, content updates, search-engine algorithm changes and many other factors outside our control.