Flippa is unique among domain marketplaces—it's the world's largest platform for buying and selling websites, apps, AND domains. This mixed audience means different strategies work here compared to domain-specific platforms like Sedo or Dan.com.
Why Sell Domains on Flippa?
Diverse Buyer Pool
Entrepreneurs, website flippers, and business buyers—not just domain investors. Fresh eyes on your domains.
Global Reach
3 million+ registered users worldwide. Massive exposure for your listings.
Multiple Sale Types
Auctions, classified listings, and broker services. Choose your selling style.
Secure Transactions
Built-in escrow protection. Payments secured before domain transfer.
Flippa Fee Structure
| Listing Type | Listing Fee | Success Fee |
|---|---|---|
| Basic Domain | $15 | 10% |
| Starter Website | $29 | 10% |
| Standard | $49 | 10% |
| Featured | $99+ | 10% |
| Broker Service | Varies | 15% |
Fee Tip
Flippa's 10% success fee is higher than Dan.com (9%) but lower than some premium brokers. Factor this into your pricing. On a $5,000 sale, you'll net $4,485 after Flippa's cut.
How to List a Domain on Flippa
1Create Your Listing
Log in to Flippa, click "Sell," select "Domain Name." Enter your domain and verify ownership via DNS TXT record or registrar verification.
2Choose Listing Type
Auction: Set starting bid, reserve price (optional), and duration (7-30 days). Classified: Fixed price, unlimited duration. Auctions create urgency; classifieds allow negotiation.
3Write Compelling Description
Explain why this domain is valuable. Include: keyword relevance, brandability, industry potential, comparable sales. Flippa's audience isn't domain experts—educate them.
4Set Strategic Pricing
For auctions: Start low to attract bidders ($1-$99) or use reserve price to protect minimum. For classifieds: Price competitively—check comparable Flippa sales.
5Promote Your Listing
Share on social media, domain forums, relevant communities. Flippa provides "watchers" count—more watchers = more bids.
Listing Optimization Tips
- Add screenshots: Show potential logo mockups or website concepts
- Include traffic data: If the domain has any traffic, show it
- Mention comparable sales: "$XXX was sold for $Y" builds value
- Highlight keywords: SEO potential matters to website buyers
- Be responsive: Answer questions within hours, not days
- Use all description space: More detail = more trust
Auction vs. Classified: Which to Choose?
| Factor | Auction | Classified |
|---|---|---|
| Best For | Desirable domains, price discovery | Specific price targets |
| Timeline | 7-30 days (fixed end) | Unlimited |
| Buyer Psychology | Competitive bidding | Negotiation |
| Risk | May sell below value | May not sell at all |
| Fees | Same success fee | Same success fee |
Auction Warning
No-reserve auctions can end with embarrassingly low sales. Either use a reserve price or start your auction at your absolute minimum acceptable price. Don't get caught in a $1 auction that ends at $15.
Flippa vs. Domain-Specific Platforms
| Platform | Audience | Success Fee | Best For |
|---|---|---|---|
| Flippa | Entrepreneurs, diverse | 10% | Brandable domains |
| Sedo | Domain investors | 15% | Premium .coms |
| Dan.com | End users, investors | 9% | Quick sales |
| Afternic | Registrar network | 20% | Passive sales |
FAQ
How long do Flippa domain auctions last?
You can set auction duration from 7 to 30 days. Shorter auctions create urgency; longer auctions get more exposure. 14 days is a popular sweet spot.
Can I cancel a Flippa auction?
You can cancel if there are no bids. Once bidding starts, you're committed. Use reserve prices if you're unsure about minimum acceptable price.
Is Flippa safe for selling domains?
Yes. Flippa uses escrow for transactions—buyer's payment is held until you transfer the domain. Follow Flippa's transfer instructions to ensure protection.