Top Domain Marketplaces Compared
The domain aftermarket processes over $2 billion annually across dozens of platforms. Choosing the right marketplace can significantly impact your sales success and profitability.
The largest domain marketplace with integration into 100+ registrar checkout flows. Part of the GoDaddy family, offering unmatched exposure for sellers.
Pros
- Largest distribution network
- Fast-transfer technology
- Premium listing options
- Lander pages included
Cons
- Higher commission rates
- Requires GoDaddy for fast transfer
- Complex interface
Modern platform known for its clean interface and buyer-friendly checkout. Excellent for brandable domains and tech-savvy sellers.
Pros
- Lowest commission (9%)
- Beautiful landing pages
- Payment plan support
- Easy buyer checkout
Cons
- Smaller network than Afternic
- Limited auction features
- Newer platform
German-based marketplace with strong European presence. Excellent for ccTLDs and international domain transactions.
Pros
- Strong European market
- Great for ccTLDs
- Professional broker services
- Auction platform
Cons
- Dated interface
- Higher commission
- Slow customer support
The largest domain auction platform. Excellent for expired domains, closeouts, and price discovery through bidding.
Pros
- Huge buyer pool
- Multiple auction formats
- Expired domain access
- Price discovery
Cons
- Membership required
- Competitive bidding
- No fixed-price focus
Commission Comparison Table
| Platform | Commission | Listing Fee | Payment Processing | Escrow |
|---|---|---|---|---|
| Dan.com | 9-15% | Free | Included | Built-in |
| Afternic | 15-20% | Free | Included | Built-in |
| Sedo | 15-20% | Free | Included | Built-in |
| GoDaddy Auctions | 15-20% | $4.99/yr | Included | Built-in |
| Squadhelp | 20-30% | Free | Included | Built-in |
| Flippa | 5-15% | $15-499 | Included | Optional |
| NamePros | 0% | Free | User handles | Escrow.com |
Which Platform Should You Use?
For Maximum Exposure
Use Afternic. Their network integration means your domain appears in checkout flows across 100+ registrars. If a buyer searches at any major registrar, they'll see your listing.
For Brandable Domains
Use Dan.com. Their modern landing pages and easy checkout convert browsers into buyers. The 9% commission rate is the lowest in the industry.
For International Sales
Use Sedo. Strong in European markets with excellent ccTLD coverage. Their broker service is valuable for high-value international deals.
For Auction Sales
Use GoDaddy Auctions. Largest auction platform with multiple formats. Great for price discovery and expired domain acquisition.
List your domains on multiple platforms simultaneously. Most allow non-exclusive listings. More exposure = faster sales. Just ensure pricing is consistent across platforms.
Payment & Transfer Process
All major platforms handle payment processing and domain transfer escrow. The typical process:
- Buyer pays platform (credit card, wire, crypto on some)
- Platform holds funds in escrow
- Seller transfers domain to buyer
- Buyer confirms receipt
- Platform releases funds minus commission
Transfer times vary from instant (fast transfer at same registrar) to 5-7 days (standard transfers between registrars).
Frequently Asked Questions
Afternic offers the largest reach through its network integration. Dan.com is excellent for brandables with the lowest commission. Sedo is best for international and ccTLD sales. Most sellers list on multiple platforms.
Commission rates range from 9% (Dan.com) to 20% (Sedo broker-assisted). Most platforms charge 10-15% for standard sales. Broker-assisted premium sales typically cost 15-20%.
Yes, listing on multiple platforms increases exposure and chances of sale. Most platforms allow non-exclusive listings. Just maintain consistent pricing across all platforms.
Transfer time depends on the registrars involved. Same-registrar transfers can be instant. Standard transfers between different registrars take 5-7 days due to ICANN waiting periods.
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