In a world where every meaningful dictionary word .com is taken, brandable domains have become the gold standard for startups and new businesses. Think Google, Spotify, Zillow—none are real words, yet they've become household names. That's the power of brandability.
What Makes a Domain Brandable?
Easy to Spell
No unusual letter combinations or silent letters. Spelled exactly how it sounds.
Easy to Pronounce
Works in conversation. People can say it correctly after hearing it once.
Memorable
Sticks in your mind. Short, punchy, and distinctive.
Globally Friendly
No negative meanings in other languages. Works internationally.
Trademark Clear
Not too similar to existing brands. Can be trademarked.
Flexible
Doesn't limit your business. Can grow with your company.
Types of Brandable Domains
1. Invented Words
Completely made-up names with no prior meaning. Examples: Google, Skype, Hulu, Vimeo
2. Modified Words
Real words with altered spellings or combinations. Examples: Flickr, Tumblr, Netflix
3. Compound Words
Two words merged into one. Examples: Facebook, YouTube, Snapchat
How to Evaluate Brandability
- The Phone Test: Can you say it over the phone without spelling it?
- The Radio Test: Would people find your website after hearing an ad?
- The Memory Test: Can people remember it after one mention?
- The Logo Test: Can you visualize it as a logo?
- The Social Test: Is the social handle available?
- The Trademark Test: Can it be legally protected?
Pro Tip: Test with Real People
Say your potential domain name to 10 people. Ask them to spell it back and describe what kind of company it might be. If more than 2 get it wrong, reconsider.
Where to Find Brandable Domains
- Brandpa: Curated brandable domains with logos
- Squadhelp: Crowdsourced naming + marketplace
- BrandBucket: Premium brandable inventory
- Names.Center: Hand-picked premium domains
- Namelix: AI-powered name generator
Brandable Domain Pricing
Brandable domains typically range from:
- Budget: $500-$2,000 (newer marketplaces)
- Mid-range: $2,000-$10,000 (established platforms)
- Premium: $10,000-$50,000 (top-tier brandables)
- Ultra-premium: $50,000+ (category-defining names)
Investment Perspective
A strong brandable domain is often your best marketing investment. It reduces customer acquisition costs, builds instant credibility, and appreciates over time as your brand grows.
FAQ
Should I buy a brandable or keyword domain?
For long-term brand building, brandable domains are superior. Keyword domains help with initial SEO but limit your brand. Most successful companies use brandable names.
How important is .com for brandable domains?
Very important. Most users still type .com by default. If you're building a serious brand, invest in the .com. Alternatives like .io or .co are acceptable for tech startups.